Nike Risk Everything Launch in Soweto
Last week while conducting my monthly border jumping activities in Joburg I got word that Nike would be holding an event at their Football Training Centre in Soweto.
Not one to pass on the opportunity to try & get some freebies from one of the world's leading sports brands I jumped onto the back of the nearest PUTCO bus & hung precariously from the back window until we arrived in Soweto.
After seeing some kids who were clearly too fast & skilled for their ages engage in training drills we were ushered inside to a viewing room where we were offered free drinks & food. YES FREE. After removing my belt & eating until the caterers refused to give me any more, a marketing exec from Nike gave us a short speech where he spoke of some tournament happening in Brazil which we weren't allowed to mention. (Hint: PUC DLROW AFIF backwards)
He then went on to speak on the campaign NIKE was having around this event - their RISK EVERYTHING campaign. Currently 3 videos have been released, the last of which was premiered at the event.
After which attendees were invited to play full game of 11 on 11 football. All players would be given free Nike Mercurial or Magista boots. In a surprising twist of fate (or my ankle - whichever excuse works) I contracted Lebron like leg cramps & could not participate.
Peep the impressive videos below
Go on ahead and invite us into your house please, the 2 Broke Twimbos are back again with something new new. Dan & Phil take a sombre moment to address some of the tragedies that seem to be coming thick and fast these days, like the Air India flight crash or the floods in the Eastern Cape in South Africa. But the show does go on, the pair review the BET Awards and share some real talk about Madam Boss's presence there. They also talk Timbaland starting A-Pop (look it up) and AI when it comes to creative content in general. TLDR: We're cooked. Oh, and Sinners, and Mountainhead and loads of stuff, enjoy!